Upload content to your media library and then you can create a playlists by drag and drop the content to it. Decide when and where the content should be broadcasted, and press play.
The content can be broadcasted in real-time or scheduled to be shown later.

You can create different playlists and show different content depending on time of day, day of the week etc.

Always to be able to communicate the right message, at the right time, to the right target audience for maximum effect.